Pineapple Packaging
redesigning the luxury packaging experience

May 1, 2015

Can you remember the last enjoyable experience you had opening a brown cardboard box? As part of my masters thesis project, my group of three decided to redesign the classic cardboard box. We focused on fragile luxury goods; more specifically, wine glasses in order to test for the worst case scenario. We narrowed down even further and chose to tackle wedding registries.

The video below was part of our project's final deliverable, showing the application of our product.

Before we could start prototyping and iterating designs we needed to understand the process from when an item is ordered online to when it arrives at your doorstep. We took a "field trip" to Williams-Sonoma and got a chance to speak with Denise who manages the inventory and online orders. It just so happens that we caught her on a day when she received some fractured sine glasses from incoming packages. It made us realize that shipping fragile items is still a cause for concern.

We iterated through a number of ideas until we narrowed down on a few.

The design we ultimately went with was a tesselated paper board that was recyclable and comprised of a single sheet of paper-based material and took away the need to use wrapping paper of bubble wrap due to the folded pattern.

We performed extensive testing on an MTS machine in order to observe the elastic modulus of different materials using the same tesselated design. Through the tests and the standards that UPS needs to abide by in terms of package safety, we decided that 80GM paper would be the most effective option due to it's low cost and optimal protection.

Understanding the folding mechanism is crucial in developing a proper means of manufacturing the product. Each of the folds have a particular directionality, which lends itself nicely to a stamping method.

The tesselated pattern we chose to use works great for modular sizing as well. By simply changing the size of the pattern or the number of squares per row or column, one can adjust the size and dimensions of the final box that will be created. We used biodegradable adhesive to secure the edges and a sheet of bioplastic shrink wrap to hold the entire structure together. These steps in securing the product can be seen in the images below (left to right).

To test our final prototype we decided to put the package to the test and send it via UPS to ourselves. We placed a single fragile wineglass in our Pineapple package, shrink wrapped it and sent it on its way. After a few days this is what we received (below). Though the package showed some damage to it's exterior, the item within (wineglass) was unharmed and fracture-free!

Below are some more pictures of the product, highlighting some of it's aesthetic.